How to connect TikTok Ads to ChatGPT and Claude, step by step

What changes once you connect?

You type "Which video loses viewers in the first two seconds?" and the assistant ranks your ads by hook rate, completion rate and cost per result, from your real account data. Then you ask it to pause the weakest or raise the best one's budget in the next message.

The connection runs over MCP, the standard that lets an assistant use outside tools. Go Shift is a hosted MCP server that connects to TikTok through its official sign-in, so you need no code and no API key.

What you need before you start

• A TikTok for Business account with access to the ad account.
• A ChatGPT or Claude account that supports adding connectors, or use the assistant built into Go Shift.
• A free Go Shift account.

If you are new to the platform, start with the TikTok Ads Manager guide.

Step 1: connect TikTok in Go Shift

1. Create an account in the Go Shift dashboard.
2. Open the Connections page, click Connect on the TikTok Ads card and sign in with your TikTok for Business account.
3. Choose the ad accounts the assistant may use.

Step 2: add Go Shift to Claude or ChatGPT

In Claude: open Settings, then Connectors, search for Go Shift and click Connect. If it isn't listed yet, choose Add custom connector and paste the server link: https://mcp.goshift-eg.com/mcp

In ChatGPT: open Settings, then Apps & Connectors, and search for Go Shift or create a custom connector with the same link. Custom connectors may need an account that supports them and developer mode turned on.

Then sign in with your Go Shift account, approve the permissions and enable the connector in the chat. The full steps are in the docs.

Analysis questions to try first

• "How did TikTok campaigns perform over the last 7 days vs the week before?"
• "Which 5 videos have the best cost per result, and which have a weak hook rate?"
• "Where is spend going without results this month?"
• "Break performance down by age and operating system."
• "Is the Pixel recording purchases?"

Hook rate is 2-second views over impressions. If it is weak and cost is high, the problem is the video's opening, not the targeting.

Build a TikTok campaign by chat

The assistant builds a complete campaign: campaign, ad group and ad, for a sales goal through a Pixel event, or a leads goal through an instant form, a website form or a chat. Targeting is automatic or manual by country, age, gender and language.

To upload a video, attach it in the built-in assistant's chat inside Go Shift, or give the assistant a direct public link to an MP4 or MOV file. 9:16 and 5 to 60 seconds is recommended.

You stay in control

• Everything is created paused until you turn it on.
• Pausing and lowering a budget run immediately.
• Turning something on and raising a budget or bid show a preview first and only run after your explicit yes.
• Deleting needs you to confirm the item's exact name.

Everything the assistant can do in TikTok is on the TikTok integration page.