Instant performance dashboard
Spend, results and cost per result for every campaign, ad group and ad, compared with the previous period.
TikTok integration
Run TikTok Ads by conversation.
Ask about TikTok campaign performance in plain language, find which videos hook viewers and which waste budget, and create or edit campaigns with your confirmation — from Claude, ChatGPT or inside Go Shift.
What the assistant can do in TikTok
Creative insights
Best and weakest videos by cost per result, with 2-second hook rate and completion rate.
Creative tags
Tag ads by angle, hook and format, by hand or from your ad names, then compare performance per tag across Meta, TikTok and Snapchat.
Wasted spend
Finds ad groups and ads spending without results or returning far less than comparable ones, gives the reason for each flag, and leaves out anything still learning.
Audience breakdowns
Performance by age, gender, country and operating system, so you see where the budget really goes.
Create and edit with your yes
Create Smart+ campaigns paused and pause instantly; enabling and budget increases show a preview first and only run after your confirmation.
Create audiences
A lookalike of an existing audience, or a customer list (emails or phone numbers) that is hashed before it is sent and never stored. Creating one spends nothing.
Catalogs
See the product catalogs and product sets in your Business Center, with the number of products in each set. View only for now.
Tracking check
Checks the TikTok Pixel and its events, and conversion campaigns that record no conversions.
Things you can ask
How did TikTok campaigns perform over the last 7 days vs the week before?Which 5 videos have the best cost per result, and which have a weak hook rate?Where is TikTok spend going without results this month?Break performance down by age and operating system.Create a paused lead campaign in Saudi Arabia with a 200 SAR daily budget.Raise the best ad group's budget by 20% after showing me the preview.
What is a TikTok Ads MCP server?
MCP (Model Context Protocol) is the standard that lets AI assistants use outside tools. Go Shift is a hosted TikTok Ads MCP server: it connects your ad account to Claude, ChatGPT or its own built-in assistant through TikTok's official sign-in.
Ask which video loses viewers in the first two seconds and you get your ads ranked by hook rate and completion rate, without opening TikTok Ads Manager.
How to connect TikTok Ads to Claude or ChatGPT
- Create a free Go Shift account. On the Connections page, click Connect on the TikTok Ads card and sign in with your TikTok for Business account.
- Choose the ad accounts the assistant may use. Anything you leave out stays out of reach.
- Add the Go Shift connector in Claude or ChatGPT, or use the built-in assistant in the dashboard with no setup.
It takes about two minutes. You don't need an API key or a developer account.
Analyse TikTok campaign performance
- Dashboard: spend, results, cost per result, clicks, CTR, purchases, purchase value and ROAS, compared with the previous period.
- Creative insights: your best and weakest videos by cost per result and CTR, with hook rate (2-second views over impressions) and completion rate.
- Wasted spend: ad groups and ads spending with no results after enough spend to judge, returning far less than comparable ones when purchase value is tracked (cost per result is used when it is not), or with a weak CTR. Every flag comes with its reason, and ad groups under seven days old are left out.
- Breakdowns: by age, gender, country, operating system, connection type and language.
- Tracking check: the status of your TikTok Pixel and its events, and conversion campaigns that record no conversions.
Create and edit TikTok campaigns
The assistant can build a complete campaign on TikTok's upgraded Smart+ API: campaign, ad group and ad. The goal is sales through a Pixel event, or leads through an instant form, a website form or a chat. Targeting is automatic or manual by country, age, gender, language and custom audience.
After that it can pause and turn on campaigns, ad groups and ads, change budgets and bids, rename campaigns and ad groups, and delete what you no longer need. Everything is created paused.
You stay in control
- Every new campaign, ad group and ad is created paused.
- Pausing and lowering a budget run immediately, because they never raise spend.
- Turning something on and raising a budget or bid show a preview first and only run after your explicit yes in the chat.
- Deleting needs you to confirm the item's exact name.
More on the security page.
Who it's for
Freelance media buyers running several client accounts in Saudi Arabia, the Gulf and Egypt; agencies that want one report combining TikTok with Meta, Snapchat and Google Ads per client; and store owners who want to know which video actually sells. It works in Arabic and English.
The free plan is enough to try it on one ad account. See pricing.
Get started in three steps
- 1
Create a free account
Sign up to the Go Shift dashboard with Google or your email.
- 2
Connect TikTok
On the Connections page click Connect, sign in on the platform’s official page, and choose what the AI may use.
- 3
Add Go Shift to your assistant
Add the Go Shift connector in Claude or ChatGPT and start asking.
FAQ
How do I connect TikTok?
On the Connections page click Connect on the TikTok Ads card, sign in with your TikTok for Business account, then choose your ad accounts.
Can the AI raise my spend without me knowing?
No. Enabling and budget increases show a preview first and only run after your explicit confirmation, and new campaigns are always created paused.
Do TikTok accounts count toward my plan?
Yes. Every ad account you make available to the AI counts toward your plan's account limit.
Does it support Smart+ campaigns?
Yes. Campaign creation uses TikTok's upgraded Smart+ API, with automatic or manual targeting.
Can it create TikTok campaigns?
Yes. It creates the campaign, ad group and ad for a sales or leads goal. Everything is created paused until you turn it on.
How do I upload the ad video?
Attach the video in the built-in assistant's chat inside Go Shift, or give the assistant a direct public link to an MP4 or MOV file. 9:16 and 5 to 60 seconds is recommended.
Do I need technical skills or an API key?
No. You connect through TikTok for Business's official sign-in, and you add Go Shift to Claude or ChatGPT from their connector settings.
Can I compare TikTok with other platforms?
Yes. Put a client's accounts in one folder and ask for a report comparing cost per result across TikTok, Meta, Snapchat and Google Ads.
