Instant performance dashboard
Spend, results, cost per result and ROAS for every campaign, with the change vs the previous period and a daily trend.
Snapchat integration
Run Snapchat Ads by conversation.
Connect your Snapchat Ads account to Claude, ChatGPT or the built-in assistant. Ask about performance in plain language, then build campaigns and change budgets and targeting without opening Ads Manager.
What the assistant can do in Snapchat
Wasted spend finder
Ads spending with no results, returning far less than ads with the same goal, or with a weak swipe rate, each with its reason.
Audience breakdowns
Performance by age, gender, operating system, country and region, for the account or one campaign.
Creative tags
Tag ads by angle, hook and format, by hand or from your ad names, then compare performance per tag across Meta, TikTok and Snapchat.
Catalog ads
See your catalogs, product sets and dynamic templates, and build a full catalog campaign for new customers or to retarget people who viewed or added to cart. It starts paused. If the account has no template, a basic one is created with the campaign.
Creative insights
Ads ranked by cost per result, with 2-second hook rate, 25/50/75% watch points, video completion and average screen time.
Tracking check
The events your Snap Pixel actually received, how many of each and the last day each arrived, the funnel events that are missing, and ad squads optimising for an event that is not arriving. Snapchat does not separate Pixel events from Conversions API events.
Create audiences
Build an audience from website visitors by Pixel event, a lookalike of an existing audience, or a customer list (emails or phone numbers) that is hashed before it is sent and never stored. Creating one spends nothing and changes no campaign.
Performance by product
The most-shown products in your catalog ads, with impressions, swipes and spend for each. Snapchat does not give purchases per product.
Full campaign builds
Campaign, ad squad and ads in one step, or copy a winning campaign with a new goal. Everything is created paused.
Budget and targeting edits
Daily budget, bid, countries, ages, audiences and schedule, with a preview before any increase.
Reports and a full log
A client report covering Snapchat with your other platforms, and a log of every read and change.
Things you can ask
How did Snapchat campaigns perform this week vs last week?Which Snapchat ads spent money with no results in the last 14 days?Compare iOS and Android in the sales campaign.Duplicate the offers campaign with a purchase goal and a $50 daily budget.Raise the best ad squad's budget by 20% after showing me the preview.Build a weekly report covering Snapchat and Google Ads for the fashion store folder.
What is a Snapchat Ads MCP server?
MCP (Model Context Protocol) is the standard that lets AI assistants use outside tools. Go Shift is a hosted Snapchat Ads MCP server: it connects your ad account to Claude, ChatGPT or its own built-in assistant through Snapchat's official sign-in.
You type a question or a request. The assistant reads live data from your account and answers with numbers, or makes the change you asked for. There are no exports to download and no spreadsheets to paste.
How to connect Snapchat Ads to Claude or ChatGPT
- Create a free Go Shift account. On the Connections page, click Connect on the Snapchat card and sign in with your Snapchat Business account.
- Choose the ad accounts the assistant may use. Anything you leave out stays out of reach.
- Add the Go Shift connector in Claude or ChatGPT, or use the built-in assistant in the dashboard with no setup.
It takes about two minutes. You don't need an API key, a developer account or anything installed on your computer.
Analyse Snapchat campaign performance
The dashboard shows spend, results (purchases and sign-ups from the Snap Pixel), cost per result, swipes, impressions, purchase value and ROAS, each compared with the previous period.
- Wasted spend: ads that spent with zero results after enough spend to judge, return far less than ads with the same goal when purchase value is tracked (cost per result is used when it is not), or have a weak swipe rate, each with its reason and a suggestion of what to pause. Ads under seven days old are left out.
- Breakdowns: by age, gender, operating system, country and region, so you can see where the budget goes.
- Review status: which ads are approved or rejected, and why.
Create and edit Snapchat campaigns
The assistant can build a complete campaign in one step: the campaign, an ad squad with its goal, budget and targeting, and one ad for each file you attach. It can also duplicate an existing campaign with a new goal while keeping the targeting and creatives.
After that you can change the daily budget, bid, countries, ages, custom audiences and start or end dates, and rename or delete campaigns, ad squads and ads.
You stay in control
- Every new campaign, ad squad and ad is created paused.
- Pausing and lowering a budget run immediately, because they never raise spend.
- Turning something on, raising a budget or bid, and widening targeting show a preview first and only run after your explicit yes in the chat.
- Deleting needs you to confirm the item's exact name.
More on the security page.
Who it's for
Freelance media buyers running several client accounts in Saudi Arabia, the Gulf and Egypt; agencies that want one report combining Snapchat with Meta, TikTok and Google Ads per client; and store owners who want to know how their ads are doing without learning Ads Manager. It works in Arabic and English.
The free plan is enough to try it on one ad account. See pricing.
Get started in three steps
- 1
Create a free account
Sign up to the Go Shift dashboard with Google or your email.
- 2
Connect Snapchat
On the Connections page click Connect, sign in on the platform’s official page, and choose what the AI may use.
- 3
Add Go Shift to your assistant
Add the Go Shift connector in Claude or ChatGPT and start asking.
FAQ
How do I connect Snapchat?
On the Connections page click Connect on the Snapchat card, sign in with your Snapchat Business account, then choose your ad accounts.
Can it create Snapchat campaigns?
Yes. The assistant can create campaigns, ad squads and ads, build a full campaign in one step, or duplicate an existing campaign with a new goal. Everything is created paused until you turn it on.
Can the AI raise my spend without me knowing?
No. Turning something on, raising a budget or bid, and widening targeting show a preview first and only run after your explicit confirmation. Pausing and lowering budgets run directly.
Do I need technical skills or an API key?
No. You connect through Snapchat's official sign-in, and you add Go Shift to Claude or ChatGPT from their connector settings.
How do I upload ad images and videos?
Attach the file in the built-in assistant's chat inside Go Shift, or give the assistant a public link to the file. It uploads the file to your account and builds the ad from it.
Does it work with the Snap Pixel?
Yes. Results in the dashboard are the purchases and sign-ups your Snap Pixel records, and pixel goals such as purchase and add to cart use the account's Pixel automatically.
Do Snapchat accounts count toward my plan?
Yes. Every ad account you make available to the AI counts toward your plan's account limit.
Can I compare Snapchat with other platforms?
Yes. Put a client's accounts in one folder and ask for a report comparing cost per result across Snapchat, Meta, TikTok and Google Ads.
