Instant performance dashboard
Spend, results and cost per result for every campaign, ad set and ad, compared with the previous period.
Meta integration
Run Facebook and Instagram ads by conversation.
Ask about Meta campaign performance in plain language, find which ads deliver and which waste budget, and create or edit campaigns, ad sets and ads with your confirmation — from Claude, ChatGPT or inside Go Shift.
What the assistant can do in Meta
Creative insights
Best and weakest ads by cost per result and click-through rate, with hook rate (3-second plays over impressions) and hold rate for videos, so you know which creative deserves more budget.
Creative tags
Tag ads by angle, hook and format, by hand or from your ad names, then compare performance per tag across Meta, TikTok and Snapchat.
Performance by product
For catalog ads: which products Meta showed and what each one cost, with impressions, clicks and click-through rate.
Wasted spend
Finds ad sets and ads spending without results or returning far less than comparable ones, gives the reason for each flag, and leaves out anything still learning.
Create and edit with your yes
Create campaigns, ad sets and ads paused and pause instantly; enabling and budget increases show a preview first and only run after your confirmation.
Audiences and leads
Build custom and lookalike audiences, and pull leads from your Lead Ads forms.
Tracking check
Checks the Meta Pixel and Conversions API, and conversion campaigns that record no conversions.
Things you can ask
How did Meta campaigns perform over the last 7 days vs the week before?Which 5 ads have the best cost per result, and which should I pause?Where is Facebook and Instagram spend going without results this month?Break performance down by age, gender and platform.Create a paused lead campaign in Saudi Arabia with a 200 SAR daily budget.Raise the best ad set's budget by 20% after showing me the preview.
What is a Meta Ads MCP server?
MCP (Model Context Protocol) is the standard that lets AI assistants use outside tools. Go Shift is a hosted Meta Ads MCP server: it connects your Facebook and Instagram ad account to Claude, ChatGPT or its own built-in assistant through Meta's official sign-in.
Ask which ad deserves more budget and you get your ads ranked by cost per result. Ask to pause the weakest one in the next message, without opening Ads Manager.
How to connect Meta Ads to Claude or ChatGPT
- Create a free Go Shift account. On the Connections page, click Connect on the Meta Ads card and sign in with the Facebook account that has access to your ad accounts.
- Choose the ad accounts the assistant may use. Anything you leave out stays out of reach.
- Add the Go Shift connector in Claude or ChatGPT, or use the built-in assistant in the dashboard with no setup.
You don't need to create a Meta for Developers app, generate an access token or install anything. If you are weighing Meta's own server, read the official server vs Go Shift.
Analyse Facebook and Instagram ad performance
- Dashboard: spend, results by each campaign's objective, cost per result, CTR, purchase value and ROAS, compared with the previous period.
- Wasted spend: ad sets and ads spending with no results after enough spend to judge, returning far less than comparable ones when purchase value is tracked (cost per result is used when it is not), or showing high frequency that points to audience fatigue. Every flag comes with its reason, and anything still in the learning phase is left out.
- Creative insights: your best and weakest ads, fatigue signals when frequency rises and CTR falls, and for every video its hook rate (3-second plays over impressions) and hold rate (ThruPlays over 3-second plays).
- Creative tags: tag ads by angle, hook and format, by hand or with a rule that reads the tags from your ad names, then see which angle, hook or format performs best across Meta, TikTok and Snapchat.
- Change explanations: cost per result split into CPM, CTR and conversion rate, with the campaigns that drove the change.
- Breakdowns: by age, gender, country, platform (Facebook or Instagram), placement, device and hour of day.
Create and edit campaigns and audiences
The assistant can create campaigns, ad sets and ads: image, video, carousel or an existing post, or a flexible ad that combines several images, videos and texts in Sales campaigns. It can duplicate any campaign or ad set. At creation it sets URL tags (UTMs), the ad set's attribution setting such as 7-day click and 1-day view, and a minimum ROAS, and it keeps Advantage+ creative enhancements off unless you ask for one. Everything is created paused.
After that it can change budgets, bids, targeting, placements, schedules and ad copy. It can build website, engagement, lookalike and customer-list audiences, and set up automated rules and A/B tests.
Lead forms and tracking checks
For lead ads, the assistant lists your instant forms with their lead counts, and pulls the newest leads when you ask. New forms are created in Meta Ads Manager for now.
When purchases or leads are missing from reports, it checks the Meta Pixel and Conversions API: when an event last fired, which events arrived in the last 7 days, and which campaigns optimise for an event that isn't arriving.
You stay in control
- Every new campaign, ad set and ad is created paused.
- Pausing and lowering a budget run immediately, because they never raise spend.
- Turning something on and raising a budget or bid show a preview first and only run after your explicit yes in the chat.
- Deleting needs you to confirm the item's exact name.
More on the security page. You can combine Meta with Snapchat, TikTok and Google Ads in one report per client.
Get started in three steps
- 1
Create a free account
Sign up to the Go Shift dashboard with Google or your email.
- 2
Connect Meta
On the Connections page click Connect, sign in on the platform’s official page, and choose what the AI may use.
- 3
Add Go Shift to your assistant
Add the Go Shift connector in Claude or ChatGPT and start asking.
FAQ
How do I connect Meta?
On the Connections page click Connect on the Meta Ads card, sign in with the Facebook account that has access to your ad accounts, then choose your ad accounts.
Can the AI raise my spend without me knowing?
No. Enabling and budget increases show a preview first and only run after your explicit confirmation, and new campaigns are always created paused.
Do Meta accounts count toward my plan?
Yes. Every ad account you make available to the AI counts toward your plan's account limit.
Can the assistant see my leads?
Yes, only when you ask, and it shows them to you alone. We don't use lead data for anything else.
Can it create Facebook and Instagram ads?
Yes. It creates the campaign, ad set and ad from an image, video, carousel or existing post, or in the flexible format in Sales campaigns. Everything is created paused until you turn it on.
Do I need technical skills or an access token?
No. You connect through Facebook's official sign-in, and you add Go Shift to Claude or ChatGPT from their connector settings.
How do I upload ad images and videos?
Attach the file in the built-in assistant's chat inside Go Shift, or give the assistant a public link to the file. It uploads the file to your ad account.
Does it work with the Meta Pixel and Conversions API?
Yes. The assistant checks the pixel and the events received from the browser and the server, and shows every conversion Meta recorded with its count, cost and value.
