Go Shift

The Go Shift blog

Practical guides to running ads with AI: connecting accounts, analysing campaigns and the questions that save you time.

· 8 min read

TikTok Ads Manager: a complete beginner's guide

TikTok Ads Manager explained step by step: creating an account, campaign structure, objectives, minimum budgets, the Pixel and reading your results.

Read the article
· 7 min read

What a media buyer does, and the tools they need in 2026

What is a media buyer? The role, its daily work and skills, and the tools a media buyer needs in 2026, from ad platforms to tracking, reporting and AI.

Read the article
· 6 min read

How to connect Facebook and Instagram ads to ChatGPT and Claude, step by step

A practical guide to connecting Meta Ads to ChatGPT or Claude through MCP: setup steps, questions for ads and creative, pulling leads, and budget safety.

Read the article
· 5 min read

How to connect TikTok Ads to ChatGPT and Claude, step by step

A practical guide to connecting TikTok Ads to ChatGPT or Claude through MCP: setup steps, questions for videos and spend, and building a campaign by chat.

Read the article
· 6 min read

How to connect Google Ads to ChatGPT and Claude, step by step

A practical guide to connecting Google Ads to ChatGPT or Claude through MCP with no code: the steps, what to ask, and how your budget stays protected.

Read the article
· 5 min read

How to connect Snapchat Ads to ChatGPT and Claude, step by step

A practical guide to connecting Snapchat Ads to ChatGPT or Claude through MCP: setup steps, analysis questions, and building a campaign by chat safely.

Read the article