Campaign, ad group, keyword and search-term performance, with period comparisons.
Microsoft Ads integration
Coming soonMicrosoft ads by conversation — coming soon.
We are building the Microsoft Advertising (Bing Ads) connection on its official APIs. At launch you'll run Search and Shopping campaigns from your assistant, and import your Google campaigns into it, under the same rules: your confirmation before any spend, and new campaigns created paused.
What will be available at launch
Wasted spend and negative keywords.
Campaign creation (paused) and budget or bid changes after a preview and your yes.
Bing vs Google CPC and cost per conversion per client, in one report.
Connect Google, Meta, Snapchat, TikTok and X free today; the Microsoft Ads connection will appear on your Connections page the moment it launches, with no extra step from you.
FAQ
Can I use Go Shift with other platforms today?
Yes. Google Ads, Meta, TikTok, Snapchat, X and LinkedIn (read and analysis) are live, together with Google Analytics 4, Tag Manager and Search Console. The free plan is enough to try it with one account.
How will I know when Microsoft Ads launches?
The connection appears automatically on the Connections page of every existing Go Shift account the day it launches, and we announce it on the blog. There is no waiting list to join.
Will the rules be different from the other platforms?
No. The same rules apply to every platform in Go Shift: anything that could raise spend shows a preview and waits for your confirmation in the chat, new campaigns are created paused, and you choose which accounts the assistant can see.
What will I need to connect Microsoft Ads at launch?
An active ad account on the platform and permission to manage it. You sign in through the platform's own official login (OAuth), with no keys to copy, and you can disconnect at any time from the Connections page.

